Every ending has a new beginning…

Photo by Lina Trochez on Unsplash

I was an introvert who always dreamt of a stable career. After completing college, I had mixed feelings and was not sure about what to opt for. Seeing my interest at that time, Corporate Communication and Public Relations felt like a good choice. I applied to the best colleges, but in vain- as I didn’t crack the exams. My world shattered, and it seemed like everything was coming to an end.

And then finally, I got into a college in Mumbai. But my problems didn’t end here. I had to fight with my family to apply for the PR course, a career I was sure about wanting.

Photo by Fallon Michael on Unsplash

But like it is said, when one door closes, several more open.
A girl who was an introvert and dreamt of a stable career had decided to take the unconventional route.

Alongside college, I soon started interning with a reputation management company. And eventually, I started spending more time on travel and less time at work. The internship gave me an irreplaceable on-ground experience in the industry something which wasn’t being taught in college. Within seven months, I realized that PR is not something I would like to pursue for the rest of my life. But this time, instead of ending up in shambles, I felt a sense of accomplishment.

I found a new mantra in life- If you are unsure about what you want to do, keep trying different things and identify the tasks you don’t like.

Photo by Brett Jordan on Unsplash

In Mumbai, my life was moving at the speed of a bullet train which left me with no time to analyze my choices and learnings. So after college, I took a break to encapsulate my personal growth. I explored the city, learned about the culture, and had long conversations with people from different walks of life.

Finally, I decided to try my luck in advertising and applied to Publicis worldwide. And was I overwhelmed on my first day at work! When I looked around the office, I felt excited to work with some top-notch brands in the industry. I can’t say how much Publicis helped me with my career, but I can bet that I met the best minds and people.

As shocked you would be reading this, honestly, I was not. I had figured out another career option I didn’t want to pursue. Mainline advertising didn’t work well with me because of the amount of madness it holds.

Photo by Elisa Ventur on Unsplash

I had always been fascinated with corporates. Hence I joined Reliance Industries after three months at Publicis. Initially, it was all good. But, I soon found myself wondering if I had taken the plunge in a hurry. I was interning in branding, and Reliance, being in the industry for a long time, doesn’t often play with branding. Being a fresher in a big company, I wasn’t too involved in the projects either and was majorly doing the research work. My three months at the company didn’t contribute much towards my exposure.

Nevertheless, after having worked with a startup, an advertising agency, and also a corporate, I decided to work in Digital Marketing. This time, I was sure that this was a place where I would love to build my career.

Though I only had basic knowledge about the industry, I started applying to multiple agencies. And I finally got my first job in Kinnect as an account executive. That one and a half years was a roller coaster ride where I worked on Pan India level brands and learned about many aspects of the industry, which helped me grow my personality and confidence.

Photo by Christina @ wocintechchat.com on Unsplash

And today, I can proudly call myself a social media manager, a brand strategist, and a writer too. But my thirst to achieve my goals doesn’t quench here, as there’s still a lot to learn and explore- and always will be.

That is how every ending took me to a new beginning!

— Anushka Somani
(Click to say Hi on Instagram)




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